Research
Learn about the current situation and analyze it. What is the message? Who is the sender, the audience? Questioning assumptions is always a good start as it may help to identify the project's principal goals.

Design
During this phase we develop a set of design or interaction solutions. Design is about asking what's relevant and visualizing relationships between objects and information.

Production
The optimal execution of the chosen design solution within the given constraints: intended audience, time and budget. In 3d computer graphics the production generally consists of the following stages: modeling, lighting and shading, animation, rendering, compositing.